The store, to be built on a 50-acre site  East of  I-15 at the North East corner of SR92 Alpine Highland Highway interchange in the Traverse Mountain Development near Thanksgiving Point, would be the Nebraska-based Company's thirteenth retail outlet, similar in size to the Cabela's retail showrooms in Owatonna, Minn. and Kansas City, Kan. The newest Cabela's store, a 175,000-square-foot facility in Wheeling, W.Va., opened August 12, 2004.

Dennis Highby, Cabela's President and Chief Executive Officer, commented, "As we previously stated, we have accelerated our retail store opening plan for fiscal 2005 and are thrilled to announce this new location in Lehi, Utah. This store represents another important step in our ongoing strategy to increase our retail presence across the country. When combined with our two Texas stores that are also scheduled to open next year, Utah will enable us to increase our retail square footage by 43%, bringing total square footage to 1,880,709 in 10 states."

The Utah store will be built in Cabela's style that evokes the feeling of the outdoors. Cabela's stores are known as top-notch educational and entertainment attractions, mixing a decor of museum-quality animal displays with colorful dioramas, huge aquariums stocked with native fishes and a centerpiece indoor mountain displaying trophy animals interacting in realistic re-creations of their natural habitats.

To operate the new store, Cabela's expects to employ as many as 400 people, who will join the Cabela's family of more than 8,000 employees. Employees are expected to come from Lehi and the surrounding area to join Cabela's family of staff members famous for their outdoor lifestyle and intimate knowledge of outdoor products.

"Our ability to effectively utilize our vast catalog and internet database to help choose locations with a large concentration of our consumers is one of our greatest competitive advantages in the marketplace," Mr. Highby continued. "The outdoorsmen and women of Utah are valued customers who embrace the Cabela's lifestyle with great enthusiasm, and therefore, we believe that Utah will be another success."

The Company stated that plans also call for the building of complementary businesses, such as motels, restaurants and other travel-related services, in conjunction with the new store.

Features which will greet visitors to the Cabela's 
store include:

A 30-foot-high mountain replica, the centerpiece of the
store's open showroom, with running waterfalls and streams, a
trout pond and trophy animals in re-creations of their
distinct habitats. Similar mountains, each called Conservation
Mountain, have been built in other Cabela's stores as
monuments to wildlife and salutes to the sportsmen and women
who support wildlife conservation.

A huge Cabela's-signature freshwater aquarium stocked with
fish native to the area.

Museum-quality representations of many wild-game species,
including an expansive diorama devoted to African game
animals.

A deli-style restaurant will feature delicious wild-game
sandwiches, as well as tamer fare.

World-class Gun Library, providing gun collectors and
aficionados the opportunity to browse through a collection
of examples of the gun-making art.

Full-service fly-fishing shop, much like a store within a
store, with the products - and helpful, experienced staff 
for all fly-casters from novice to expert.

Shooting gallery providing fun along with the opportunity to
learn basic shooting skills in a safe environment.

Indoor archery range where archers can test and fine-tune
their equipment.

Bargain Cave, featuring discount prices on returned and
discontinued merchandise.

In addition to the Owatonna, Kansas City and Wheeling stores, Cabela's, which is headquartered in Sidney, Nebraska, also operates retail stores in Sidney and Kearney, Nebraska; East Grand Forks, Minnesota; Mitchell, South Dakota; Prairie du Chien, Wisconsin; Dundee, Michigan and Hamburg, Pa. Cabela's recently announced plans to open stores in Ft. Worth and Buda, Tex. in 2005.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is the nation's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well known outdoor recreation brands in the United States, and has long been recognized as the World's Foremost Outfitter(R). Through Cabela's established direct business and its growing number of destination retail stores, it offers a wide and distinctive selection of high quality outdoor products at competitive prices while providing superior customer service. Cabela's operates as an integrated multi-channel retailer, offering its customers a seamless shopping experience through its catalogs, website and destination retail stores. Cabela's also issues the Cabela's Club(R) VISA credit card through which it offers a related customer loyalty rewards program as a vehicle for strengthening its customer relationships.

"The store will be a boon to Thanksgiving Point, as well as existing retailers, theaters, restaurants, gas stations and other businesses in the area including the Best Western and Motel 6 in Lehi," he said. "Typically, a Cabela's store can help generate twice to three times as many jobs outside of the store."

On the Net:

Cabela's: http://www.cabelas.com